Designs for Luminuarna scarves have roots in archetypical and mythological aspects of our being as well as in the works of the well-known Swiss psychologist Carl Gustav Jung.

We enjoy bringing out irrational images from somewhere on the boarder of dreams and turn them into unexpected combinations. For us dreams and human imagination are something real and very important. They reflect the subconscious side of our lives and minds, which holds huge creative force, and are like a fathomless well that you can derive inspiration from. Our scarves are full of symbolic, dreamlike and sometimes archaic atmosphere sending one back to the Jungian “primordial images”.

Our scarves are designed to help women in everyday urban hustle to stay relaxed and graceful, flow like water, yet be rooted, connect to their deep natural wisdom, inner grace and freedom, be true and create beautiful space around them.